Apple iPad Air, Cellular

The new iPad Air is incredibly thin and light. And yet it is very powerful and capable. With an A7 chip, advanced wireless connectivity, and great productivity and creativity apps—all seamlessly integrated with iOS 7—iPad Air lets you do so much more than you ever thought possible. In more places than you ever dreamed.

All new design. Less mass, more muscle.

iPad Air is incredibly thin, but extremely durable thanks to its aluminum unibody. Lightened by almost a quarter of the volume of the previous generation iPad. Defying gravity, it weighs less than half a kilogram. But if there's one thing that makes the iPad Air truly remarkable, it's the fact that it's both powerful and packs so much into its sleek body. So you can do more with it and carry much less.

Retina display. Lots to see. Not much to wear.

The iPad is always about the display. And in the iPad Air, this applies even more strongly. Because we reduced both the width of the device and the bezel of the display. But the size of the amazing Retina display is exactly the same. So the content fills your gaze better than ever. With a resolution of 2048x1536 and over 3.1 million pixels, photos and videos stand out with detail, and text is extremely legible. Pixels are imperceptible. That's how you see what you want to see.

Incredible performance. Lightweight in everything but power.

The new A7 chip developed by Apple introduces the 64-bit desktop architecture to the iPad. In other words, you get up to twice the processing speed and graphics performance for everything you do. The battery maintains its life for up to 10 hours so you can study, play, build and create anything you want.

Same long battery life

iPad Air is powerful, but not greedy for power. Despite being 20 percent thinner and up to twice as fast as the previous generation iPad, you get the same incredible 10 hours of battery life.1 That's because the A7 chip is not only more powerful, but also more efficient. So no matter where you go with iPad Air, you'll have enough battery to go even further.

Advanced wireless. Connect better wherever you are.

Your new favorite app, book or movie. Your next FaceTime call or iMessage. With ultra-fast wireless connectivity, you can access the things you love directly from your iPad Air. So you're in sync and on time, more than ever.

iPad Air is the perfect companion for everyday life. Because it goes with apps that help you with your favorite everyday tasks, like checking your email or chatting with friends on FaceTime. On top of that, iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote are free with iPad Air.3 So you can write that new hit novel, create a beautiful presentation, and compose music for your home movie — all on iPad Air. All of these applications are optimized for 64-bit architecture. That's why they work smoothly and energetically, making iPad Air — and you — more capable than ever. From the moment you turn it on.

App Store. Over 475,000 adventures await you.

Plan a trip. Study whale migration. Draw a project for a building. Or crush the zombies. There's an iPad app for everything you do. And new ones are constantly appearing in the App Store. It's much easier to use and love iPad apps because they're not just stretched phone apps. It feels like it's made for iPad — because it's made for iPad. They take advantage of every pixel on the Retina display and get what they need from technologies like the gyroscope, accelerometer and compass. And with the incredible potential of 64-bit architecture, that's just the beginning of the things you'll be able to do (and explore and learn and draw and destroy) with iPad Air.

FaceTime HD camera

Sometimes it's good to add a face to the conversation. Thanks to FaceTime on iPad Air, conversations look even better. Start a video call over Wi-Fi or cellular and see (or show) every expression on the beautiful display.4 The FaceTime HD camera features a next-generation back-illuminated sensor — with larger pixels. It illuminates all your FaceTime chats, selfies and group Photo Booth shots, even in low light.

5MP iSight camera

We think about what it takes to make a photo beautiful. You don't have to think that way. We designed the 5-megapixel iSight camera in iPad Air to help you capture all of life's moments—in the moment. Use the Retina display as a viewfinder to frame the perfect shot. You can also quickly switch between photos and 1080p HD video recording. Every time you shoot, the signal processor in the A7 chip collaborates with the camera and makes hundreds of adjustments to produce a great photo or video — automatically. You don't have to think about anything but who to share the moment with.

iPad Air and iOS 7. Together they make a great pair.

Since iOS 7 is designed for the iPad Air, everything not only looks great, but also works great. iOS 7 also introduces great new features like Smart Multitasking, AirDrop, and Control Center that make your daily tasks even easier, faster, and more enjoyable. It's everything you love about iOS. Designed to make you love her even easier.

iCloud. Everything you need. Where you need it.

With iCloud, all your content is synced across all your devices—automatically. The service is perfectly integrated across your devices, so you can start a document in Pages on your Mac and finish it on your iPad Air. Photos you take with your iPhone instantly appear on your iPad Air thanks to iCloud Photo Sharing. Start watching a movie on iPad Air on the flight and continue from the same place when you get home - on Apple TV.

AirPlay, AirPrint and AirDrop. Amazing atmosphere for poetry. From your iPad Air .

Stream via AirPlay
Mini from the small to the big screen with AirPlay. With Apple TV, you can wirelessly stream movies from iTunes and all the great stuff you have on iPad Air to your HDTV. Turn on AirPlay Mirroring and show off your vacation photos, smash invaders with your friends, or give a presentation to your class. You can even be a DJ and stream playlists from your iPad Air to AirPlay-compatible speakers over Wi-Fi.